Ameriprise is one of the nation’s largest networks of independently managed broker-dealers

One of the highlights is they are a BD with multiple platforms.  There is a division focused on independent-minded, entrepreneurial advisors as well as a W2 model for those looking for a more structured and supported experience where they provide office space, back office, staff, etc.,  Ameriprise can support varied needs and goals of advisors.

PROS

• Great tools and support to help small to mid-sized advisors grow their practice.
  
• Very strong financially
• Hybrid platform, both Independent and W2/Employee options
• High degree of freedom in both platforms
• Fully developed infrastructure from Technology platform to back office support/processing.
• Great culture of support for that advisor looking to go to the next level.
• Offering is seamless, one login and you get it all

CONS

• Focus on small/mid sized advisors means extremely large practices may hit edges of support for exponential growth.
• Must use Ameriprise logo/brand in practice name/advertising