NFL sidelines are full of action—players celebrating, strategizing, or catching their breath. But reading a book during a game? That’s a first.
This past weekend, Philadelphia Eagles wide receiver A.J. Brown was spotted doing just that. Between drives, while most players were focused on the game or catching a break, Brown had his nose in Inner Excellence by Jim Murphy. Fans were baffled. Commentators couldn’t stop talking about it.
After the game, Brown explained why. “It’s about staying in the moment,” he said. The lessons in the book, he shared, help him focus when it matters most.
That got us thinking: What can financial advisors learn from this?
Here are three lessons from the book Inner Excellence that can help you improve your “game” and grow your business:
Be Fully Present
Brown’s in-game reading reminds us of the power of focus. He uses every moment to stay sharp. For financial advisors, this means giving clients your full attention. Listen carefully. Ask thoughtful questions. Show them you care. When you’re truly present, you build trust—and trust is the foundation of any successful relationship.
Ask yourself: Are you fully present during client meetings, or are you distracted by the next task on your list?
See Challenges as Opportunities
Inner Excellence teaches that every challenge is a chance to grow. Brown embraces this on the field, using every play—good or bad—as a learning moment. Financial advisors face their own challenges: tough markets, client doubts, or shifting regulations. Instead of seeing these as setbacks, use them as opportunities to improve your strategies, strengthen your skills, and show your value.
Ask yourself: How can you turn your biggest challenge today into a stepping stone for tomorrow?
Master Your Mindset
Brown’s secret to success? A clear and focused mind. He doesn’t waste energy worrying about things he can’t control. Inner Excellence emphasizes this: focus on what’s in your power—your preparation, your actions, your mindset. For financial advisors, this means staying calm under pressure, whether you’re handling a volatile market or a tough client conversation. When you control your mind, you control your performance.
Ask yourself: Are you focusing on what you can control, or are you stuck worrying about things you can’t change?
A.J. Brown’s sideline reading may seem unusual, but it’s a lesson in how small actions can lead to big results. Whether you’re on the field or in the office, staying focused and intentional can make all the difference.
The next time you’re in a high-pressure situation, take a page from Brown’s book. Pause. Breathe. Focus on what you can control. Your best play might come from staying calm, clear, and ready.
Are you ready to sharpen your game?
