Follow the Money: 5 Recent Moves and the Lessons Behind Them

Over the past month, more than $3.7 billion in client assets and millions in annual revenue have moved between firms. From Alaska to California, and from traditional wirehouses to independent models, the pace and scale of these transitions reveal where the industry is heading—and what matters most to advisors right now.

Let’s break down five recent high-profile transitions as reported by AdvisorHub.com and what you, as a financial advisor, can take away from each.


📍 $320M AUM Advisor Moves from Edward Jones to Raymond James (Alaska)

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What it means: Advisors are leaving rigid structures for more flexibility and freedom.
Raymond James continues to appeal to advisors who want greater control over how they serve clients. Edward Jones’ limited technology, investment options, and branding freedom are pushing more successful advisors to look elsewhere.


📍 $900M Merrill Team Joins Citizens (California)

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What it means: Regional banks are becoming serious players.
Citizens Bank is building a strong private wealth platform and has the recruiting momentum to prove it. Advisors looking for robust infrastructure with less red tape are giving banks like Citizens a closer look.


📍 $2.4M Revenue Team Moves from Stifel to Wells Fargo (New York City)

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What it means: Wells Fargo isn’t backing down from the recruiting game.
Despite past controversies, Wells continues to offer strong financial incentives and support to lure high-performing advisors. For some, it’s worth the bet on a firm that’s investing in its turnaround and future growth.


📍 $1.35B AUM Georgia Team Leaves Raymond James for Stifel

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What it means: Big teams still move if the fit isn’t right.
This isn’t about the money—it’s about finding the right cultural and operational environment. Even billion-dollar teams are making moves when they find a platform that better supports their business goals.


📍 $1.15B Wells Fargo FiNet Team Heads to LPL (California)

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What it means: LPL is pulling ahead in the independent race.
FiNet offers an independent feel, but for some advisors, it’s not independent enough. LPL’s tech stack, scale, and advisor-first focus are winning over teams that want more autonomy and control.


💡 What Advisors Can Learn from These Moves

1. It’s a movers market.
Top advisors are getting multiple strong offers—and they’re not afraid to be selective.

2. Flexibility, support, and technology win.
Advisors want platforms that align with how they work, not just where they can earn the biggest check.

3. It’s about long-term vision, not short-term dollars.
Every one of these transitions was about more than compensation. It’s about aligning with a firm that helps you grow your business your way.


Thinking About Your Own Move?

If these transitions are making you wonder what’s out there for you, you’re not alone. The good news? You don’t have to guess.

At 3xEquity, we help financial advisors confidentially explore their options—without tipping off their current firm. We’ll get you the biggest offers from top broker-dealers, so you can compare and make the best decision for your future.

Curious to get started?  3xEquity is ready to help you find your best fit. Follow this link to begin.

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