3xEquity CEO Featured On AdvisorHub Podcast

In the most recent installment of the Tony Sirianni Podcast, AdvisorHub’s CEO Tony Sirianni welcomed Jeff Crosby, the Founder and CEO of 3xEquity.

In this engaging episode, they delve into critical topics that every financial advisor should consider to stay ahead in the industry.

Should You Change Firms or Stay Put? Jeff and Tony explore the crucial decision of whether to switch firms or negotiate better terms with your current one. They discuss strategies that can help advisors make the best choice for their careers and clients.

Building Your Brand’s Equity The conversation highlights the importance of building equity in your own brand. Jeff shares insights on how to evaluate and enhance your firm’s enterprise value, offering practical advice for advisors looking to maximize their growth potential.

The Power of Organic Growth A significant portion of the discussion is dedicated to the importance of organic growth. Jeff emphasizes the need for continuous client acquisition and nurturing, providing tips on how to build strong referral networks and deepen client relationships.

Navigating Transitions and Avoiding Pitfalls Jeff and Tony touch on common mistakes advisors make during transitions and how to avoid them. They offer valuable advice on navigating the complexities of moving firms and ensuring a smooth transition for both the advisor and their clients.

Passion and Team Building The episode concludes with Jeff’s thoughts on maintaining passion in the advisory business and the importance of prioritizing your team to achieve long-term success. His insights are a call to action for advisors to foster a motivated and high-performing team.

Tune into this episode for a treasure trove of insights and advice from two industry leaders. Whether you’re contemplating a move, seeking growth strategies, or looking for motivation, Tony and Jeff’s conversation will provide you with the knowledge and inspiration you need. Listen now and take your advisory practice to new heights!

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It’s one of the most important—and personal—questions a financial advisor can ask. Whether it’s frustrations with admin fees, limited platform flexibility, or just a gut feeling that you’ve outgrown your current firm, the decision to move shouldn’t be rushed. The right time to leave isn’t just about market timing—it’s about life timing.

If you’re weighing your options, we recommend this quick read: The Best Time for a Move—a blog and podcast episode that walks through key signals it may be time to explore a transition.

There’s no one-size-fits-all answer. Going independent offers more control, higher payouts, and brand autonomy—but with added responsibilities. Wirehouses provide built-in infrastructure, brand recognition, and turnkey support—but often come with more restrictions and fees.

The real question is: Which model makes the most sense for your business goals and lifestyle?

To make a confident decision, you need to understand the economics behind both paths. Start by securing transition offers from top firms—independent and wirehouse—so you can compare side-by-side.

Get Your Offers in Hand

Our services are 100% free to financial advisors. We don’t charge you a dime. If you decide to make a move, the new firm pays us a finder’s fee—similar to a recruiter. But unlike recruiters, we’re not tied to any one firm, so we work to find your best fit, not theirs.

Want the full breakdown? Check out our blog post: How We Get Paid

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Transition packages from top regional and national broker-dealers like LPL, Ameriprise, Wells Fargo, RBC, Cetera, Dynasty, UBS, and more.