Quantifying Wokeness

Has there been a more polarizing term in the past few years than “woke”? In the hands of pundits, comedians, and congress members, that word has become either a status symbol or a slur.  As our country has continued to divide up on perceived sides over the past few years, it is no suprise that ideological issues have begun to show up in client conversations.

For one advisor, it became a deciding factor in their decision to move to a new broker dealer.

AdvisorHub recently reported a story about Philip K. Knight moving his financial practice away from Morgan Stanley Wealth Management to Americana Partners, a Houston-based RIA firm.

Reportedly, Knight, whose team manages $715 million in assets, was disenchanted with Morgan’s new-found love for green energy initiatives. In particular, the wirehouse pledged that it would direct $1 trillion from investors toward development of low-carbon energy sources by 2030. This did not sit well with Knight or his clients, who are primarily concentrated in the oil-rich Midland, Texas region.

“The general tone on Wall Street for many years, and specifically in the last five to 10, is that oil and gas has become a dirty word,” Knight told AdvisorHub. “It’s hard to charge them wealth management fees on one hand, and then they take those same dollars and vote against their interests or align with practices against their interest.”

Still, there was a time when such a move would have ranged from unthinkable to improbable. Financial advisors like Knight would have had to suffer in silence, and make up excuses about his parent company’s decisions with his or her clients.

But just as the world becomes more polarized, financial advisors have options. 

“There has never been a better time to be a successful financial advisor,” said Chris Stacey, the CIO of 3XEquity, the industry leader in facilitating career transitions within the RIA space. “Advisors now have the ability to not only determine their value in the open marketplace, but anonymously secure offers from potential suitors. It is a risk-free proposition.

“This is not only great news for the advisors, but also their clients. The clients can be sure that their advisors better represent their interests, which played out in the story above. No one, not advisors or their clients, should have to sacrifice their own moral position any more.”

If you are curious about securing multiple offers from top national and regional broker dealers, all while remaining 100% anonymous, schedule a meeting to learn more about different BDs or get started with multiple offers (all presented risk-free/100% anonymous) by completing the form below.

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It’s one of the most important—and personal—questions a financial advisor can ask. Whether it’s frustrations with admin fees, limited platform flexibility, or just a gut feeling that you’ve outgrown your current firm, the decision to move shouldn’t be rushed. The right time to leave isn’t just about market timing—it’s about life timing.

If you’re weighing your options, we recommend this quick read: The Best Time for a Move—a blog and podcast episode that walks through key signals it may be time to explore a transition.

There’s no one-size-fits-all answer. Going independent offers more control, higher payouts, and brand autonomy—but with added responsibilities. Wirehouses provide built-in infrastructure, brand recognition, and turnkey support—but often come with more restrictions and fees.

The real question is: Which model makes the most sense for your business goals and lifestyle?

To make a confident decision, you need to understand the economics behind both paths. Start by securing transition offers from top firms—independent and wirehouse—so you can compare side-by-side.

Get Your Offers in Hand

Our services are 100% free to financial advisors. We don’t charge you a dime. If you decide to make a move, the new firm pays us a finder’s fee—similar to a recruiter. But unlike recruiters, we’re not tied to any one firm, so we work to find your best fit, not theirs.

Want the full breakdown? Check out our blog post: How We Get Paid

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